Hey Reader,
We've all seen it, the scrolling TikTok, LinkedIn, Instagram, and all you see is the same thing: “be consistent,” “post daily,” “use this template,” “be authentic (lol I mean I do love a good authenticity push).”
And–you try. You schedule. You optimize. You stick to the “playbook."
But especially in the beginning of brand building it can feel like nothing sticks. Nothing feels like you. Your posts get likes, maybe... but no deep DMs, no genuine connection, no people saying, “This feels familiar.” You start to think maybe there isn’t a right way to brand.
Here’s a messy truth: most brand advice is generic because most people copy each other. And when everyone sounds like everyone else, nobody gets remembered.
Enter solopreneurs who broke the rules–and didn’t just get attention… they converted it into business.
The Messy → Magical Shift
The brand magic happens not when you fit in, but when you lean into your unique perspective–weird, specific, human, profane, unapologetic. Your story isn’t a marketing tactic, it’s the experience people associate with you. Your brand.
And the new wave of solopreneurs isn’t just telling stories–they’re living them publicly to create emotional resonance that rustles the algorithm and opens doors.
✨ 3 Real Solopreneur Brand Wins & What They Say
- Write the content you'd actually read.
Take Justin Welsh–a solopreneur who built a multi-million-dollar business on the back of consistent, story-driven writing. He didn’t chase virality. He showed up with useful insights, personal reflections, and frameworks that felt very real. He didn’t need to be everywhere, just clear and repeatable.
Try this: Build a small-but-mighty content series that reflects your real routines or philosophies. It compounds.
- Make your honesty a hook.
One LinkedIn creator landed a co-founder through nothing but honest, behind-the-scenes posts about their messy process. Another attracted a major SaaS deal from raw, unfiltered reflections and mess-ups. The common thread? Realness creates reach.
Try this: Share a moment where you pivoted, questioned everything, missed a goal but learned or chose the hard way over the fast one. That’s what sticks.
- Get weird. Get specific.
Alana Sparrow didn’t go viral because she followed the formula. She became unforgettable by owning her lens. She blended personal narrative with strategic insight—not to be loud, but to be recognizable.
Try this: Pick one belief, one metaphor, or one true life story that feels so you it almost feels too weird to share. Share it anyway.
A Spark of Inspiration:
“Brand is not what you say it is. It’s what they say it is.”
— Marty Neumeier
Your brand doesn’t need to be perfect, it needs to be you in motion. In your mess. In your learnings. In your evolution.
People don’t fall in love with your polish. They fall in love with your perspective.
💬 Your Turn (CTA)
Think of one thing about your brand that feels a little odd, a little specific, or not for everyone.
How could you lean into that....and make it the centerpiece of one piece of content this week?
To more clarity, confidence, and ease–one fabulous messy step at a time.
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Grateful for you.
Thank you for being here!
I want you to know I'm proud of you for continuing to learn, and I believe you have what it takes to make your entrepreneurial dreams a reality.
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