Hey Reader,
A few weeks ago, I almost ghosted a DM.
It wasn’t on purpose. I saw the message notification, mentally replied, then left it unread in a sea of notifications. You know the drill.
But a week later, I re-opened it, and something in me paused. It was a voice note. Quite thoughtful. Unpolished. Very vulnerable and soul-forward. It wasn’t trying to pitch or impress. It just said:
“Hey, I read your post and it felt like you were a friend whispering in my ear exactly what I needed to hear today. Thanks for sharing from your heart.”
A simple Instagram moment. But it cracked something open in me, a feeling of instant connection. We ended up voice-noting back and forth for weeks. No agenda. Just a backchannel thread of realness in a sea of performative scroll. I sent her a copy of my book, we talked about how eerily similar our past stories are.
That thread led to a collaboration in the works and a deeper sense of being in it with someone who got it. Someone who was also walking the long road of meaningful work.
And I almost missed it.
The Messy → Magical Shift
I used to think visibility meant volume. Okay fine, some days I still battle that well engrained mindset into my marketing mind.
Post more. Shout louder. Hit every platform. Post every day. Follow the strategy.
But lately I’ve been measuring visibility in intimacy, not impressions. The tiny DMs. The quiet affirmations. The unexpected voice note that lands in your inbox like a lighthouse beam.
Turns out, some of the most catalytic business magic happens off the grid. Not in the analytics. In the unseen, unscalable spaces where trust and connection actually builds.
Not all connections need a call-to-action. Some just need a voice note or heartfelt DM.
✨ 3 Ways to Cultivate Soulful Micro-Connections
- Map Your Circles Sketch out your "inner circle" (people who deeply get you) and "outer circle" (acquaintances or potential collaborators). Choose one person in the outer circle and send them a voice note or message that simply says: "I really appreciated [thing they shared]. Thanks for how you show up." This means more to people than you know.
- Start a Backchannel Instead of a big group mastermind, try a cozy 3-person WhatsApp thread or email loop. Invite people who energize you. Keep it casual. See what unfolds.
- Name the Moment When someone’s post or email moves you–say so. Don’t just like it. Tell them what it stirred in you. That tiny ripple might become a wave.
A Spark of Inspiration:
"When you deepen the whispers instead of widen the megaphone, you’re seen in your becoming."
Visibility isn’t about scale. It’s about depth.
The most resonant marketing might be the conversation no one else sees.
💬 Your Turn (CTA)
What small space of connection could you lean into this week? A DM? A group chat? A quiet reply? Tell me where you’re feeling the nudge to reconnect or reach out. I read every email!
To more clarity, confidence, and ease–one fabulous messy step at a time.
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Grateful for you.
Thank you for being here!
I want you to know I'm proud of you for continuing to learn, and I believe you have what it takes to make your entrepreneurial dreams a reality.
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