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Hey Reader,

A few months ago, I was working with a new entrepreneur who was so thrilled to finally have escaped the corporate world, but she kept stalling on writing her About page.

We'd made progress everywhere else–defining her offers, setting sound pricing, even the homepage was pretty dang solid if I do say so myself. But every time she sat down to describe herself, she froze.

"I just don’t know what to say. It feels fake," she told me.

After a few coaching calls and a few tears, we cracked it.

It wasn’t writer’s block. It was a deeper fear: If I show people who I really am, will they still want to work with me?

That moment broke something open for me, too.

Because it took me awhile to realize this...

Personal branding work is healing work.

It reveals where you hide, where you apologize for your power, where you shrink your voice to fit someone else’s mold.

And it gives you a chance to reclaim all of that.

The Messy → Magical Shift

So many people think brand is the “fun” part of business.

And sure, it can be! Gorgeous design, clear messaging, creative expression… mmm, my favorite part, yes please.

But, brand is more than beauty. Brand is identity work.

Your brand is a mirror. It reflects your essence, and all the parts of you still seeking integration.

Because if your brand feels off? If you feel disconnected, dull, or like you’re performing someone else’s script?

It’s not just a branding problem. It’s a signal: your voice is urging you to come home.

✨ 3 Ways Your Brand Reveals Your Inner Work

1. The Voice You Use (or Don’t)
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Look at how you write. Do you sound like you? Are you playful in real life but polished online? Are you soulful in person but robotic in your emails?

Mismatch = misalignment. Not because you’re doing it wrong, but because part of you still thinks the real you isn’t "professional" enough.

Healing move: Let your real voice sneak in. A story. A truth. A weird metaphor. Start with one post. See what shifts.

2. Your Visibility Patterns

Notice when you ghost your brand. When you stop showing up. What triggered it? Was it vulnerability hangover after a post? A launch that didn’t go how you wanted?

Sometimes silence is strategy. But sometimes? It's self-protection.

Healing move: Ask yourself gently, "What part of me felt unsafe to be seen?" Then reconnect to the why behind your work–and let that lead the next piece of content.

3. Your "Too Muchness"

Your boldness. Your depth. Your weirdness. Your woo. (👋 Hi!) Whatever you feel the need to tone down? That’s your secret sauce.

Healing move: Choose one thing you usually hide: your opinions, your humor, your story–and feature it. Make it a post, a headline, a section on your site. Invite it into the room.
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A Spark of Inspiration:

Branding isn’t something you perform. It’s something you remember.

The more honest you are in your brand, the more magnetic you become. Not because it’s a strategy–but because resonance is irresistible.

You showing up as you is the healing.

💬 Your Turn​
What part of your voice are you still hiding in your brand? What’s one small way you could invite it into the light this week?

Reply and tell me, seriously! I’d love to witness your magic.

To more clarity, confidence, and ease—one messy step at a time.
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Grateful for you. Thank you for being here! I want you to know I'm proud of you for continuing to learn, and I believe you have what it takes to make your entrepreneurial dreams a reality.

If this resonated, share it with a friend who might find it helpful.
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Rebecca Eve Studios 3300 NW 185th Ave Suite 1014, Portland, Oregon, 97229
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