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Hey Reader,

My client had just left her corporate job – a shiny title, a predictable paycheck, a soul-sucking routine.

Now, she was finally doing her thing. The thing that called to her at 2AM. The thing she used to dream about between meetings and meaningless metrics.

She was building a brand around her story, her passion, her voice.

But the moment she sat down to write her first post, she froze.

Instead of starting fresh, she scrolled. And scrolled.

"Just to see what others are doing," she told herself.

Her feed was full of bold statements, pithy content, and crisp visual aesthetics. Entrepreneurs with curated brands and big followings. Thought leaders with perfect pitches and flawless language.

The spiral started.

"This is what people want. I should sound more like this. My voice is too soft. Too weird. Not polished enough."

When she finally opened her content doc to write "authentically", her words felt like cold oatmeal: bland, soggy, and unshareable.

Not because she didn’t have something to say. But because she no longer believed the way she said it was good enough.

The Messy → Magical Shift

When she brought this to our next session, she was frustrated. "I thought I’d feel free once I left corporate – but now I feel more self-doubt than ever."

So we paused. Zoomed in.

What exactly was she jealous of?

Not their tone. Not even their strategy. What she envied was their clarity. Their conviction. Their willingness to take up space.

And the nutty thing was – she had that. But it didn’t come out when she was pretending. It didn’t come out when she was performing. It came out when she let her too-soft, too-wordy, too-her voice lead.

Because that’s when she actually believed what she was saying. That’s when people told her they felt seen.

That’s when I reminded her: Your voice doesn’t need to sound like “a brand.” It is your brand. You're discovering who you are in this new role as an entrepreneur, that takes a little time. Allow your authentic voice to grow, and unfold naturally. Trust.

✨ 3 Ways to Reclaim Your Brand Voice

Here are three ways to start reclaiming your voice – especially when the comparison spiral kicks in:

1. Track the trigger. Notice when you start feeling “not enough” in your writing or marketing. Is it after scrolling? After talking with a certain someone? Get curious about whose voice you're accidentally prioritizing over your own.
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2. Flip the flaw. What do you tell yourself you’re “too” of? Too emotional? Too poetic? Too intense? That’s not a bug – that’s your brand’s flavor. Try writing a post where you turn the volume up on that exact quality.
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3. Voice reclaiming prompt: Write a post or email from the part of you that doesn't care if it's smart, strategic, or impressive. What would you say if no one was watching? That’s where your resonance lives.
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A Spark of Inspiration:

Your voice isn’t broken. It’s blooming.

The doubt you feel isn’t proof you should change – it’s a signal that your real voice is surfacing, and it feels unfamiliar only because you’ve been editing it out.

💬 Your Turn​
Where have you been editing yourself out of your message?

Hit reply – I’d love to hear the piece of you that’s ready to come through.

To more clarity, confidence, and ease—one messy step at a time.
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Grateful for you. Thank you for being here! I want you to know I'm proud of you for continuing to learn, and I believe you have what it takes to make your entrepreneurial dreams a reality.

If this resonated, share it with a friend who might find it helpful.
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Rebecca Eve Studios 3300 NW 185th Ave Suite 1014, Portland, Oregon, 97229
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