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Hey Reader,

I recently helped a coaching client evolve their very first offer as an entrepreneur. When they came to me, they were feeling totally defeated.
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We chatted about how when they first launched a few months back they were so proud. They had put their heart into it. Branded the heck out of it. Designed a sales page that sparkled. Hit publish. Posted the link on their socials. And waited.

And… deafening silence followed.

The kind that makes you re-read your own copy 14 times looking for typos, then spiral into a shame tornado of “Maybe I’m not cut out for this.”

At one point, they even convinced themselves they should take the whole thing down because “maybe the timing’s just off.” (Spoiler: it wasn’t the timing. It was the testing.)

They weren't getting any feedback because they weren't asking for any. They were expecting a polished, perfect launch when what they needed was a conversation.

Here’s what I know:

Offers aren’t born fully-formed. They’re co-created—with real humans. The testing is the work.

The offer you think is perfect in your head? It’s theory.

The offer you test, tweak, and evolve in conversation with your audience? That’s a business.

Once they shifted from “Why isn’t anyone buying this?” to “What do people actually need—and how can I help them say yes more easily?” and then they actually asked 10 people who were their ideal clients (gasp)...everything began to flow.

The Messy → Magical Shift

So how do you go from “great idea” to “this actually sells”? You don’t just launch it, you test it in the wild. Here's how to do it with heart, clarity, and zero sleaze.

✨ 3 Ways to Test Your Offer:

1. Make It Real, Fast​
You don’t need a perfect sales page or automated funnel to test an idea. You need a clear transformation and a way to talk about it.

→ Can you explain the offer to a friend in under 30 seconds?

→ Can you post a simple post, email, text or DM (no Canva, no visual fluff) inviting people into a short discovery call?

→ Can you run a waiting list, pilot version, beta round and collect feedback?

Done is better than polished. Get it out of your head and into the world.

2. Go Where the Conversation Already Is​
Instead of shouting into the void of social media to test, show up where your ideal people are already talking about their problems.

→ Join Facebook groups, Reddit chats or communities (online or offline) where your dream client hangs out. (I know we're all a bit AI obsessed, but don't forget the power of connections at your neighborhood cafe!)

→ Offer value. Ask questions. Start conversations.

→ When the moment feels right, invite someone to DM you. Or post something like: “I’m offering a free 20-minute call to 3 people navigating X—want in?”

This isn't salesy. It’s service, if it leads to a sale, fabulous. But don't make that your intention. People can smell a bait and hook a million miles away.

3. Let Your Offer Evolve Out Loud​
This is the one we resist the most. We want to “get it right” before we speak it aloud. But as we've chatted about, clarity comes from action.

→ Test different ways of describing the problem and outcome. Which ones make people nod?

→ Pay attention to what questions people ask most. That’s marketing gold.

→ Be willing to shift your offer based on real feedback—not ego.

You’re not failing if it changes. You’re iterating. That’s what great entrepreneurs do.

If it feels quiet, you’re offer is not broken. You’re just early in the process. You don’t need to go viral. You need five real humans to say, “I want that.”

Start there. Show up. Listen deeply. Adjust. That’s the path to resonance.

A Spark of Inspiration:

I hope this serves as your reminder: you don’t need the full blueprint to begin, you just need the courage, curiosity, and the guts to put your messy idea out there—and let the magic unfold.

💬 Your Turn. What’s one offer idea you’ve been sitting on because it’s “not ready yet”? Hit reply and tell me. I’d love to help you test it out.

To more clarity, confidence, and ease—one messy step at a time.
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Grateful for you. Thank you for being here! I want you to know I'm proud of you for continuing to learn, and I believe you have what it takes to make your dream a reality.

If this resonated, share it with a friend who might find it helpful.
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Rebecca Eve Studios 3300 NW 185th Ave Suite 1014, Portland, Oregon, 97229
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