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Hey Reader,

A few months into building my coaching business, I had the kind of client call that makes your whole body light up.

They came in swirling with doubt: "Is my idea even possible?"— and left with a fresh sense of clarity, a language for what they were building, and tears in their eyes.

They said, “I’ve never felt so seen.” Queue the tears in my eyes. This is the kind of moment you dream about when you quit your corporate job and say yes to something deeper.

I logged off buzzing, heart full… and then opened my laptop to try (again) to write my own offer.

Crickets.

What was I even selling? Was it coaching? Marketing strategy? Brand alchemy? Cosmic energetic permission slips?

I was so good at helping other people untangle their brilliance — but when it came to my own, I couldn’t even find the end of the thread.

I had client receipts. I had testimonials. But I didn’t have language that made my offer feel real to me. And instead of owning that gap, I kept trying to patch it with Canva graphics and new taglines.

Deep down, I was scared to sit with myself the way I sat with my clients. Because what if I asked the questions and found… nothing?

The Messy → Magical Shift

One morning, I cracked open my journal and wrote the question I always ask my people:

“What do you already know to be true about the transformation you offer?”

The words came like a flood.

I didn’t need more branding. I needed to coach myself the way I coach others: with fierce clarity, deep listening, and a little bit of sass.

I realized I was avoiding the same edge I helped clients cross every day: claiming what I already knew, without over-explaining or shrinking. The real work wasn’t in the perfect phrasing. It was in believing that my clarity was just as worthy as theirs.

My own medicine works — if I dare to take it.

✨ 3 Ways to Coach Yourself Into Offer Clarity

If you’ve been helping or coaching others while ghosting your own offer or next step in your business to gain clarity, here’s where to begin:

1. Use your own reflection prompts.​
Open your journal and ask:

• What are people actually thanking me for?
• What do I say over and over again that clearly lands?
• If I weren’t allowed to say “coach,” “mentor,” “guide,” "small business owner", how would I describe what I do?

Coax out your truth with the same curiosity you offer clients and customers.

2. Test low-stakes, high-resonance invitations.​
You don’t have to go full “launch mode” to validate your offer. Try:

• A quiet Instagram Story with “I have 2 spots for someone who’s here → [describe where they are] and wants this → [name the shift].”
• Voice note invites to 3 past clients: “Hey, I’m testing a new version of my offer and I immediately thought of you.”
• A one-off session where you test the full magic of your method, no pressure.

Think of it as prototyping — gathering resonance data, not building a final thing.

3. Obsess (lovingly) over the client you can’t stop thinking about.​
You know the one. The person who lit you up, whose transformation made you cry.
Study them. What were they craving? What kind of support cracked them open? How did you serve their needs? Reverse-engineer your offer around that person. If you built something just for them, what would it include?
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A Spark of Inspiration:

You don’t have to wait until it’s perfect to call it real.

What makes your offer “real” isn’t the polished PDF or the slick sales page—it’s the energy of conviction and belief behind it.

💬 Your Turn​
What would happen if you coached yourself like your best client?
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Reply and let me know! I’d love to hear.

To more clarity, confidence, and ease—one messy step at a time.
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Grateful for you. Thank you for being here! I want you to know I'm proud of you for continuing to learn, and I believe you have what it takes to make your entrepreneurial dreams a reality.

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Rebecca Eve Studios 3300 NW 185th Ave Suite 1014, Portland, Oregon, 97229
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