Hesitation Doesn’t Mean You’re Off Track.


Hey Reader,

Can we get honest for a moment?

It's my favorite.

So, you've finally created your offer. Maybe you even posted about it once. Maybe you built the sales page, the link in bio, the whole shebang.

But now… you’re dragging your feet.

Suddenly laundry feels urgent. You’re tweaking your logo (again). You’re researching new platforms instead of inviting people into your work.

I see this all the time. And I’ve lived it.

Back when I created my first consulting offer after leaving corporate, I kept avoiding talking about it. I wasn’t lazy. I wasn’t confused. I was… scared.

Here’s that messy truth:

I was deeply attached to my offer. It felt like my soul was baked into it.

And that meant promoting it wasn’t just about "getting clients."

It was about saying:

This is me. This is what I believe in. This is what I think will change lives.

So the stakes felt high.

If people didn’t buy it, what would that say about me?

If they didn’t resonate, did that mean I wasn’t cut out for this?

I had to learn the hard way: this wasn't a marketing problem. It was an identity one.

The Messy → Magical Shift

I realized I wasn’t afraid to sell. I was afraid my offer wouldn’t be received the way I hoped.

That if I fully put it out there—with heart and vulnerability—and people still didn’t say yes? It would feel personal.

But that was a lie my mind was telling me to keep me safe.

The truth is: our most magnetic offers don’t come from perfection. They come from permission. That permission, can only come from you.

Permission to stop hiding.
Permission to let your work be an extension of your essence.
Permission to speak directly to the ones who will truly get you.
Permission to be vulnerable enough to test, to learn, to ask who you want to serve—
“Does this resonate with you?”

That was a key shift.
I was a little too me me me—and not enough them them them.

When I finally grounded in that energy, everything started to flow.
Not because I shouted louder, but because I showed up clearer.
More honest. More aligned.

Speaking in their language, not just my own.

Because as a solopreneur?
The action starts with you.
But the messaging?
It’s all about them.

Reconnecting With Your Offer

Your offer is not "just" a package or CTA. An offer isn’t just the thing—your product or service.

Your offer is how that entire thing, is framed, priced, positioned, packaged, and delivered to solve a specific problem. It’s a portal to a transformation. And if you’re feeling blocked, it may need an energetic reset.

1. Revisit your why.

Why this offer? Why now? Who is it truly meant to help? Go beyond logic—get into your body. What part of you feels lit up by this?

2. Say it out loud.

Explain your offer to a friend or record yourself speaking it freely. Don’t read a script. Speak from your truth. Notice how your tone shifts when you stop "pitching" and start connecting. Do your overly-curated words make you cringe? Tweak until they flow when you say them aloud.

3. Share it with intention, then let it go.

Visualize your offer as a gift. Something you’re placing into the world for the right people to receive. Something crafted from your truth, meant to find its way to the right hearts. It’s not for everyone. But the ones it is for? They’re waiting.

And if you're stuck, remember: hesitation doesn’t mean you’re off track. That’s not a sign to stop. You don’t need to hype yourself up to sell.

You need to anchor in your truth, speak from your soul, and share why this offer exists in the first place.

That’s magnetic. That’s the vibe.

A Spark of Inspiration:

"Your work is not to drag the world kicking and screaming into a new awareness. Your job is to simply do your work... and those with eyes to see and ears to hear will respond." — The Art of Non-Conformity

People don’t buy what you do—they buy the story only you can tell. The one that makes them trust, believe, and feel that you’re the person who can truly help them.

💬 Your Turn: Have you been hesitating to promote your offer? Why do you really think that is? Hit reply and tell me—I’d love to reflect it back with compassion and my honest two cents on how to make it shine.

To more clarity, confidence, and ease—one messy step at a time.

Grateful for you.

Thank you for being here!

I want you to know I'm proud of you for continuing to learn, and I believe you have what it takes to make your dream a reality.

If this resonated, share it with a friend who might find it helpful.
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Rebecca Eve Studios 3300 NW 185th Ave Suite 1014, Portland, Oregon, 97229
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✨ Messy to Magical

I help first-time entrepreneurs turn the hot mess in their heads into magical, purpose-driven brands—with clarity, confidence, and without the stress. Get mindset shifts, brand strategy, and marketing tips to grow a business (and life!) that feels aligned and fulfilling. Don't worry—messy beginnings are how all magic starts. 2x Founder | Join 32,000 others following along in releasing self-doubt and bringing their vision to life!

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